{"id":6358,"date":"2023-12-03T20:32:42","date_gmt":"2023-12-04T04:32:42","guid":{"rendered":"https:\/\/ischoolgroups.sjsu.edu\/slasc\/?p=6358"},"modified":"2026-05-11T05:37:30","modified_gmt":"2026-05-11T12:37:30","slug":"the-john-w-hartman-center-for-sales-marketing-and-advertising-history","status":"publish","type":"post","link":"https:\/\/ischoolgroups.sjsu.edu\/slip\/2023\/12\/the-john-w-hartman-center-for-sales-marketing-and-advertising-history\/","title":{"rendered":"The John W. Hartman Center for Sales, Marketing, and Advertising History"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Written By: Adina Vega<br>Edited By: Michelle Sosa and Marlinda Gallardo<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"652\" height=\"860\" src=\"https:\/\/ischoolgroups.sjsu.edu\/slip\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-at-7.44.31\u202fPM.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/ischoolgroups.sjsu.edu\/slip\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-at-7.44.31\u202fPM.png 652w, https:\/\/ischoolgroups.sjsu.edu\/slip\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-at-7.44.31\u202fPM-227x300.png 227w, https:\/\/ischoolgroups.sjsu.edu\/slip\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-at-7.44.31\u202fPM-417x550.png 417w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/figure>\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">Vintage Ladies Home Journal ad<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are surrounded by advertisements competing for our attention and, ultimately, our money. &nbsp; &nbsp; But what is the history of the advertisements that consume our everyday lives? The John W. Hartman Center for Sales, Marketing and Advertising History is a great place to start. Housed in the Duke University Libraries system, the archives include over 44,000 print and multimedia resources that help us understand the social, cultural, and historical impacts of advertising, marketing, and sales from the 1910s to the 1980s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The library has many pockets, but one of the most fascinating can be found in the <a href=\"https:\/\/repository.duke.edu\/dc\/adaccess\">Ad*Access collection<\/a>, which includes over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. It focuses on five main concentrations: Radio, Television, Transportation, Beauty and Hygiene, and World War II. In the <a href=\"https:\/\/repository.duke.edu\/dc\/adviews\">AdViews collection<\/a>, you can find television commercials created or obtained by the D\u2019Arcy Masius Benton &amp; Bowles advertising agency from the 1950s through the 1980s. The commercials feature popular brands and conglomerates like General Foods, Proctor &amp; Gamble, Pillsbury, Anheuser-Busch, Pan-American World Airways, Mattel, and Nestl\u00e9.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/aaoOr_ZE8kQ4qbTbzWrNfXUQxMS8sLtKsKP050WYVxvoORJzAZ3reMCXF3yGMi6SiBkiXZDTM8-1EAF0y4Fy-QQ8tn1U-QhxdYZlDNHxG3CmJu5W3KRQ2ORN3YwCnrkZxbMifTPYN-rPfbRn4Hts8VA\" alt=\"\" style=\"width:379px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">Vintage floral perfume ad<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the <a href=\"https:\/\/repository.duke.edu\/dc\/jwtfordmotorads\">J. Walter Thompson Co. Ford Motor Company Advertisements collection<\/a>, you can view the ads for their popular automobile launches, including the redesigned 1941 Ford, Thunderbird, Mustang, Taurus, Explorer, Ranger, and Escort. The collection also includes many well-known campaigns such as &#8220;There&#8217;s a Ford in Your Future,&#8221; the Peanuts campaign for Falcon, &#8220;Built for Tough,&#8221; and &#8220;Have you Driven a Ford Lately?&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/X6443aH9sMxr6qkyfa4WSrMjhHhiD2UiLwayLYeFMx1myjStRQFXy6i0NY7HONQt03WEeM6V4of2hYp8G_NoXZDKEM19HutH1MH5hpl8UEJ1tcpPtODFUP7u3hTM8CCK4XY8Bn-24dbghXZDY9jUhy8\" alt=\"\" style=\"width:376px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">An original Ford Focus magazine ad<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best part of this massive collection is its accessibility. You can view most of the digitized collections through the <a href=\"https:\/\/library.duke.edu\/rubenstein\/hartman\">website<\/a>. For the complete collections and guides page, click this <a href=\"https:\/\/library.duke.edu\/rubenstein\/hartman\/collections-and-guides\">link<\/a>. We encourage you to peek at some of history\u2019s most influential advertising campaigns and learn more about the importance of purchasing power.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written By: Adina VegaEdited By: Michelle Sosa and Marlinda Gallardo Vintage Ladies Home Journal ad We are surrounded by advertisements competing for our attention and, ultimately, our money. &nbsp; &nbsp; [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":6359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[78,115],"tags":[],"class_list":["post-6358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts","category-special-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The John W. 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