{"id":4321,"date":"2019-12-10T18:00:57","date_gmt":"2019-12-11T02:00:57","guid":{"rendered":"https:\/\/ischoolgroups.sjsu.edu\/asistsc\/?post_type=tribe_events&p=4321"},"modified":"2019-12-10T22:06:21","modified_gmt":"2019-12-11T06:06:21","slug":"introduction-to-the-human-lifecycle-of-dam","status":"publish","type":"tribe_events","link":"http:\/\/ischoolgroups.sjsu.edu\/asistsc\/event\/introduction-to-the-human-lifecycle-of-dam\/","title":{"rendered":"Introduction to the Human Lifecycle of DAM"},"content":{"rendered":"

The Human Side of DAM Four-Part Webinar Series | Part One<\/h3>\n

Today\u2019s businesses need tools to create personalized customer experiences, producing more content faster, across more channels than ever before, just to remain competitive in the global marketplace. DAMs are the hub of this content supply chain that spans enterprise marketing and creative operations, often integrating other mission-critical marketing technologies like Content Management, Product Information Management (PIM), Market Resource Management (MRM), CRM, Web2Print, and social networks. But when you look at why DAMs fail, you consistently see that the technology and the people were never inline. This session emphasizes how to successfully work with the human side of DAM from inception to integration, implementation and continuous improvement. Learn how to engage stakeholders, inform management, capture metadata, define governance, develop user communities and feedback loops, while constantly optimizing across functions. Understand how to incorporate the Human Lifecycle of DAM into any DAM initiative.<\/p>\n

Speakers<\/h4>\n

\"\"Jill Talvensaari<\/b><\/p>\n

CEO, Co-Active Coach, Ajillity<\/b><\/p>\n

Jill Talvensaari is a senior marketing leader, executive coach, non-profit board member, and digital experience industry expert and speaker.<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"Robin Parisse<\/b><\/p>\n

Media Therapist\/Professional Services<\/b><\/p>\n

Robin is a marketing expert and media therapist who helps senior Fortune 500 leaders simplify complex technology and processes for continuous growth and success.<\/p>\n

 <\/p>\n

\"\"Kathleen Cameron<\/b><\/p>\n

Digital Asset Manager, Global Marketing Ops at Google<\/b><\/p>\n

Kathleen Cameron is a knowledge manager with an emphasis on digital asset lifecycle management.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

If you are interested in participating in this webinar, please register through this link: https:\/\/forms.gle\/v2PLTUSYs8BLgDQK6<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Human Side of DAM Four-Part Webinar Series | Part One Today\u2019s businesses need tools to create personalized customer experiences, producing more content faster, across more channels than ever before, just to remain competitive in the global marketplace. DAMs are the hub of this content supply chain that spans enterprise […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Los_Angeles","_EventStartDate":"2020-01-15 18:00:00","_EventEndDate":"2020-01-15 19:00:00","_EventStartDateUTC":"2020-01-16 02:00:00","_EventEndDateUTC":"2020-01-16 03:00:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[3998],"_EventVenueID":[4323],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[188],"tribe_events_cat":[177,181],"class_list":["post-4321","tribe_events","type-tribe_events","status-publish","hentry","tag-human-side-of-dam","tribe_events_cat-events","tribe_events_cat-sc-events","cat_events","cat_sc-events","post"],"_links":{"self":[{"href":"http:\/\/ischoolgroups.sjsu.edu\/asistsc\/wp-json\/wp\/v2\/tribe_events\/4321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/ischoolgroups.sjsu.edu\/asistsc\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"http:\/\/ischoolgroups.sjsu.edu\/asistsc\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"http:\/\/ischoolgroups.sjsu.edu\/asistsc\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":7,"href":"http:\/\/ischoolgroups.sjsu.edu\/asistsc\/wp-json\/wp\/v2\/tribe_events\/4321\/revisions"}],"predecessor-version":[{"id":4337,"href":"http:\/\/ischoolgroups.sjsu.edu\/asistsc\/wp-json\/wp\/v2\/tribe_events\/4321\/revisions\/4337"}],"wp:attachment":[{"href":"http:\/\/ischoolgroups.sjsu.edu\/asistsc\/wp-json\/wp\/v2\/media?parent=4321"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ischoolgroups.sjsu.edu\/asistsc\/wp-json\/wp\/v2\/tags?post=4321"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"http:\/\/ischoolgroups.sjsu.edu\/asistsc\/wp-json\/wp\/v2\/tribe_events_cat?post=4321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}