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SUMMARY:Welcome to the Real World: DAM\, Your Brand\, and Career
DESCRIPTION:The Human Side of DAM Four-Part Webinar Series | Part Four\nToday’s businesses need tools to create personalized customer experiences\, producing more content faster\, across more channels than ever before\, just to remain competitive in the global marketplace. DAMs are the hub of this content supply chain that spans enterprise marketing and creative operations\, often integrating other mission-critical marketing technologies like Content Management\, Product Information Management (PIM)\, Market Resource Management (MRM)\, CRM\, Web2Print\, and social networks. But when you look at why DAMs fail\, you consistently see that the technology and the people were never inline. This session emphasizes how to successfully work with the human side of DAM from inception to integration\, implementation and continuous improvement. Learn how to engage stakeholders\, inform management\, capture metadata\, define governance\, develop user communities and feedback loops\, while constantly optimizing across functions. Understand how to incorporate the Human Lifecycle of DAM into any DAM initiative. \nSpeakers\nJill Talvensaari \nCEO\, Co-Active Coach\, Ajillity \nJill Talvensaari is a senior marketing leader\, executive coach\, non-profit board member\, and digital experience industry expert and speaker. \n  \n  \nRobin Parisse \nMedia Therapist/Professional Services \nRobin is a marketing expert and media therapist who helps senior Fortune 500 leaders simplify complex technology and processes for continuous growth and success. \n  \nKathleen Cameron \nDigital Asset Manager\, Global Marketing Ops at Google \nKathleen Cameron is a knowledge manager with an emphasis on digital asset lifecycle management. \n  \n  \n  \nIf you are interested in participating in this webinar\, please register through this link: https://forms.gle/JTT4tAurt7NWvbmQ6
URL:http://ischoolgroups.sjsu.edu/asistsc/event/welcome-to-the-real-world-dam-your-brand-and-career/
LOCATION:Zoom Registration
CATEGORIES:Events,Student Chapter Events
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